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Creating and Managing Fundraising Plans: Produce Ownership and Results

This course introduces key elements of the fund development process in which nearly every nonprofit organization must engage: assessing, planning, implementing, monitoring and evaluating. While the cycle itself and the choice of strategies looks different in every organization, the fundamentals are generally the same.

Understanding this process is essential for executive and associate directors, development directors, senior finance staff, board members, and others. The course is designed as a backdrop to specific fundraising strategies featured in other CNM courses, such as grant writing and working with individual donors.

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Section 0722
July 21 - August 24, 2022
Course Fee: $550
Instructor: Robin Berkson
Registration Deadline: Thursday, July 14, 2022 at 11:59 am (CT)
Location: Online
View Course Syllabus

Course Details Heading link

Topics Covered

  • Context and Capacity: Fundraising Management in the New Normal
  • Sources and Strategies for Generating Revenue and Support: An Overview
  • Preparing a Fund Development Plan
  • From Planning to Implementation: Managing the Unexpected
  • Ethics, Accountability and Transparency: Your Fundraising Plan in the Public Eye


Course Benefits

  • Discuss the major drivers in today’s fundraising environment
  • Assess a nonprofit organization’s fundraising readiness
  • Create a fundraising plan with diverse sources of revenue and support
  • Define and communicate the roles of the board and staff in fundraising
  • Develop mechanisms to monitor the fundraising plan and communicate results to stakeholders


Special Features

  • Weekly readings and resources to inform your understanding of fundraising management
  • “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills
  • Original case studies and problem-based learning activities
  • In-depth weekly discussions on the real-life challenges and opportunities of fundraising management
  • A small class size generally limited to 25 participants



This is an instructor-led course delivered entirely online. It is highly interactive and requires 8-10 hours per week of active participation on discussion boards and completion of assigned projects.

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