Social Media Strategies for Nonprofits

Social media can be a powerful tool for nonprofits of any size to further expand their traditional marketing management methods for branding, fundraising, volunteer recruitment, advocacy, communications and more. This course will focus on how nonprofits are using social media as a method to successfully build, manage and expand their networks and goals in new ways. We will explore and examine the use of social media as an advanced marketing strategy for multiple purposes. We will also learn how to build a strong digital foundation across various platforms, utilize best practices to sustain social media activities and support various nonprofit audiences and stakeholders.

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Section 1020
October 29 - December 2, 2020
Course Fee: $550
Instructor: Norma Ramos
Registration Deadline: Monday, October 26, 2020 at 11:59pm (CT)
Location: Online
View Course Syllabus

Course Details

Topics Covered

  • Introduction to Networked Organizations: A New Way of Thinking and Operating
  • Assessment of Organizational Readiness for Social Media
  • Social Media Spotlight on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Blogs
  • The Importance of Mobile Web for Building and Expanding Nonprofit Networks

 

Course Benefits

  • Distinguish the concept of “networked nonprofits” and its significance for building successful collaborations and partnership
  • Understand the importance of a social media for nonprofit organizations to help support an organization’s mission and programs in the era of technology advancement and innovation
  • Explore various methods and tools to build, engage and sustain an online community to meet specific goals and objectives
  • Recognize nonprofit best practices for using Facebook, Twitter, Instagram, YouTube, LinkedIn, and/or Blogs to create impact

 

Special Features

  • A weekly Resource Center, which provides carefully tailored readings and other resources
  • “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills
  • Original case studies and problem-based learning activities
  • In-depth weekly discussions on the real-life challenges and opportunities of using social media
  • A small class size generally limited to 25 participants

 

Workload

This is an instructor-led course delivered entirely online. It is highly interactive and requires 8-10 hours per week of active participation on discussion boards and completion of assigned projects.

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